FAQs

Get all the info you need on health and safety, accessibility, registration, and much more.

General

Learn more
about unBoxed

What is unBoxed?unBoxed is an annual event hosted by Amazon Ads designed to educate advertisers on how to use Amazon Ads to create memorable connections with shoppers at key moments across their purchase journey. The in-person event features keynote announcements, access to breakout sessions, product deep dives, insights and recommendations from advertising leadership, hands-on training, exhibit hall, after-hours events, and much more. The virtual component will offer livestreamed keynotes and select on-demand breakout content, post-event. Virtual registration will launch in September.Who should attend unBoxed?Whether you are new to Amazon Ads or an experienced user, you will learn something new at unBoxed. unBoxed is a conference open to businesses of all sizes and marketers of every level of expertise interested in learning how Amazon is helping brands grow their business through creativity and innovation.Where will unBoxed take place?unBoxed will take place in person at the Jacob Javits Center North, 445 11th Ave, New York, NY 10001.What does the in-person experience include? unBoxed registration gives you access to the keynotes, breakout sessions, hands-on training, demos, networking events, and unBoxed After Dark concert. Meals offered include breakfast and lunch on October 26 and October 27.Will there be reserved seating for sessions?No, there will not be reserved seating at unBoxed. All sessions will be managed on a first-come, first-seated basis.Is there a virtual component of unBoxed?Yes, there will be virtual content for unBoxed 2022. Virtual registration includes access to the livestreamed keynote and select on-demand breakout content, post-event. Livestream registration will launch in September. All in-person registrants will have access to the livestream and post-event content – you do not need to register separately.What special dietary requirements are accommodated?We will aim to provide a wide variety of dietary options including vegan, vegetarian, carnivore, and gluten-free options. Kosher and Halal meals may be requested during the registration process.How do I become a sponsor?Please contact our Sponsorship team at unboxed-sponsorship@amazon.com.What is unBoxed Partner Product Summit?The unBoxed Partner Product Summit is an invite-only activity on October 25th, for partners and sponsors who have earned advanced partner status on Amazon Ads Partner Network. It will be held at Jacob Javits Center North and will include a keynote, breakout sessions, and meeting opportunities. This ancillary event is free, however attendees must be registered for unBoxed to attend. Additional details and invites will be sent to qualified companies in June.Who do I contact for more information on unBoxed Partner Product Summit eligibility or how to earn advanced partner status?If you have any questions about the unBoxed Partner Product Summit, eligibility, or how to earn advanced partner status, please email advertisingpartnerevents@amazon.com.How can I contact the conference organizers? If you have any questions, please email us at unBoxed-support@amazon.com.Do I need my badge for every event function?Yes. A badge is required at all times for all event activities.How can I download the mobile app?More information about the mobile app will be available closer to the event.Will transportation be provided?You will need to arrange your own transportation to and from the airport. Visit the John F. Kennedy International Airport, LaGuardia Airport, or Newark Liberty International Airport websites for information on ground transportation options.I live outside the United States. Will I be able to travel to unBoxed?Refer to the  U.S. Department of State website for information about travel advisories and requirements for entering the United States from another country.What is the unBoxed code of conduct?You can view the Event Code of Conduct here. All attendees must comply with the Event Code of Conduct.

Venue

Learn more
about the event venue and conference hotels

Where will unBoxed take place? unBoxed will take place in person at Jacob Javits Center North, 445 11th Ave, New York NY 10001.Are travel and accommodations provided by Amazon Ads?No. All attendees are responsible for hotel and travel related expenses.Are there discounted hotel rates for attendees?Yes. We have secured room blocks at the Hilton Midtown and Renaissance Chelsea. You can access exclusive, discounted hotel rates by booking accommodations via the hotel reservation links sent in your event registration confirmation email.Will I be able to pick up my conference badge at the hotel?We will offer a satellite badge pick-up at the Hilton Midtown for attendees staying at the hotel on October 25 and October 26.Will travel be provided from the hotel to the conference venue, Jacob Javits Center North?Travel will not be provided between hotels and the conference center, however the room rate for Hilton Midtown includes a daily $20 Lyft stipend that can be applied for travel to the conference venue.What health protocols are in place at the conference hotels?For information on health and safety protocol requirements put in place by our conference hotels, please visit the Hilton Midtown and Renaissance Chelsea websites.How do I make changes to my reservation?You can make changes to your hotel reservation by reaching out to our conference hotels directly and have a reservationist assist you with your request. If you’re staying at Hilton Midtown please call 1-800-HILTONS. If you’re staying at Renaissance Chelsea please call 1-212-206-1522.Can I book multiple hotel registrations?No. Each registered conference attendee can only make one hotel reservation within the unBoxed hotel block.What is the deadline to book?Pending hotel room availability, our group rate is guaranteed through October 3. Rates and availability after this date, cannot be guaranteed. We suggest booking your hotel reservation early, before our room block fills.Is there an early departure fee?If a guest who has requested a room within the room block checks out prior to the guest's reserved checkout date, the hotel will add an early checkout fee to that guest's individual account (currently, one night room and tax). Guests wishing to avoid an early checkout fee should advise the hotel at or before check-in of any change in planned length of stay.Is there a deposit due to make a hotel reservation?Yes. The sleeping room must be secured with a valid credit card, along with a first night's deposit, refundable up to 3 days in advance of arrival.I can’t find a room at the conference hotel. What should I do?Hotel availability is constantly changing as attendees adjust and cancel their reservations, so your preferred dates may become available. Check back regularly. We also suggest booking your hotel reservation early, before our room block fills.What time is check-in and check-out?The hotel’s check-in time is 4 PM, and check-out time is 12 PM. All guests arriving before check-in time will be accommodated as rooms become available. The hotel will arrange to check baggage for those arriving early when rooms are unavailable and for guests attending conference activities on departure day.

Health Measures

Learn more
about our health & safety measures

Overview of health measures The health and safety of our advertisers, partners, and employees remains our top priority.
At unBoxed 2022, the following health measures will be in place. All attendees are required to comply with unBoxed event-specific requirements, including health and safety measures, in accordance with the Amazon Ads Event Code of Conduct. Signage and additional staffing will be in place to support health measures. This information will be updated in accordance with venue, and local city/state guidelines pertaining to large-scale events. Venue For information on health and safety protocol requirements put in place by our venue, please visit our venue’s website: Jacob Javits Center North. Efforts include increased cleaning and sanitizing protocols, air filtration, and health screenings for venue staff. Face coverings Face coverings are voluntary, and not required at unBoxed. Attendees may choose to provide their own face covering, or use a face covering provided by Amazon Ads. This information is subject to change with venue, local, and state guidelines. Refer to guidelines from the Centers for Disease Control and Prevention (CDC) for additional information about face coverings.Personal protective equipmentAmazon Ads will provide unBoxed attendees with personal protective equipment, including face coverings. Hand sanitizer will be available throughout the event space. DistancingEvent spaces will be designed to adhere to physical distancing as required by the CDC, along with venue, local, and state guidelines. In certain interactions where physical distancing is not possible, plastic barriers will be used.

Additional FAQs

Will you require a negative COVID-19 test to participate?No. Proof of a negative COVID-19 test is not required to participate in unBoxed.Where can I get tested for COVID-19 in New York?Local testing resources can be accessed via the City of New York’s website. Testing locations located in the Midtown area will be closest to the unBoxed venue (the Jacob Javits Center North is located at 445 11th Ave, New York, NY 10001).What happens if someone tests positive for COVID-19 at unBoxed?If a positive COVID-19 diagnosis is disclosed to Amazon Ads, contact tracing measures will be completed in partnership with health authorities. Additional information will be shared with attendees about this process, including how to inform conference organizers if you have symptoms, test positive for COVID-19, or believe you were exposed within 14 days of the event. Will food and beverages still be offered? Yes. Conference meals will be offered in dedicated service areas designed to maintain distancing in accordance with CDC recommendations. Single-use service and packaging will be used. Should face coverings be required at the time of the event, attendees will be allowed to remove face coverings while consuming food and beverages in dedicated meal areas. Do I need to comply with mask and distancing policies if I’m fully vaccinated? We expect all attendees to comply with unBoxed health measures. We will evaluate new recommendations as they are released by the CDC and will update our approach if needed.Will backpacks and other bags be allowed at the event? Yes, with the exception of the unBoxed After Dark concert. All attendees will go through magnetometers, and bags are subject to search upon entry into conference activities. Refer to the following question. Can I bring a backpack or bag into the unBoxed concert? No. Backpacks or large bags will not be allowed at the unBoxed After Dark concert venue. Only one small bag or wallet per person will be allowed. The bag or wallet cannot exceed dimensions of 4.5 x 6.5 inches, with or without a handle and strap. All attendees will go through magnetometers, and bags are subject to search upon entry into conference activities.

Content

Learn more
about content

Where is the conference agenda?A high level conference agenda can be found on the landing page. The full agenda will be announced in late summer. Check back for updates.When will the session catalog be available? The full session catalog and schedule will be available closer to the event. Check back for updates. Is session registration required? Outside of training courses, onsite sessions will be filled on a first-come, first-seated basis. As seats are not guaranteed, there is no need to pre-register. However, we recommend taking advantage of the scheduling tools on the unBoxed mobile app to help organize your day. The app will be available approximately two weeks prior to the conference. How can I sign up for the in person advertiser education “Hands on Keyboard” and expert learning console sessions? More information coming soon. How can I learn more about becoming Amazon Ads Certified? Visit the Amazon Ads Learning Console to learn more about becoming Amazon Ads Certified. Will the event be livestreamed? Keynotes will be livestreamed. Keynotes and select breakout content will be available on-demand following the event. Is there an open call for content/papers? Currently we are not accepting suggestions for content or speakers, but are always interested in hearing customer stories. Please reach out to your Amazon Ads account manager for more information.

Registration

Learn more
about registration

How do I register? Registration for unBoxed is now open. Please visit the Register page, and click 'Register' to start the registration process. A valid credit card is required to purchase a conference pass. You must be 21 years or older to register for unBoxed in-person. What is the cost for unBoxed? Early bird in-person full conference passes are $279 (USD), and livestream access is free. Once early-bird pricing is over, general admission ticket prices are $349 (USD). How do I sign up to participate virtually? If you can’t join us in person, registration for our livestreams and on-demand content will begin in September. Stay tuned for details.What do I get with an in-person conference pass? The in-person conference pass gives you access to the keynotes, breakout sessions, hands-on training, demos, networking events, and the unBoxed After Dark concert. Meals offered include breakfast and lunch on October 26 and October 27. Are there day passes available?No. A full conference pass must be purchased.Will I be able to register onsite at unBoxed?We expect unBoxed to sell out this year and do not anticipate making onsite registration available. Which payment methods are available?A valid credit card is required to purchase a conference pass during registration. All major credit cards are accepted.I received a discount after I registered. How do I apply it to my registration?Please reach out to unBoxed-support@amazon.com, and we can apply it for you and provide any necessary refunds.How do I update the information I entered during registration? Log in to your account and click 'Registration Information' to view or make changes to your registration details. To change your name, email us directly at unBoxed-support@amazon.com. I can no longer attend. How do I transfer my event registration to someone else?To request a transfer of your event registration, contact us at unBoxed-support@amazon.com.What is your cancellation policy?If Amazon Ads receives your cancellation notice on or by September 15, 2022, you will be issued a full refund of your registration fees via the original payment method.

If Amazon Ads receives your cancellation notice between September 16, 2022, and October 17, 2022, Amazon Ads will issue you a 50% refund of your registration fees via the original payment method.

If Amazon Ads receives your cancellation notice on or after October 18, 2022, you will not be eligible for a refund. Event registrations may be transferred to another participant upon approval by Amazon Ads at its sole discretion. To request a transfer of your event registration, contact us at unBoxed-support@amazon.com. Is there an age requirement to attend unBoxed (including the unBoxed After Dark concert)? Yes. You must be at least 21 years of age as of October 25, 2022.

Accessibility

Learn more
about accessibility

How do I request accessibility services?The Jacob Javits Center North has been designed to make everyone’s visit as productive and comfortable as possible. Read more about accessibility at the venue here. Contact our customer support team with any questions or needs at unBoxed-support@amazon.com. Every effort will be made to provide reasonable requests.Do you provide ASL, CART, and illustrative visual guides?American Sign Language (ASL) interpretation, communication access real-time translation (CART), and/or illustrative visual guides (IVGs) are available at unBoxed in all content sessions.Are scooter, wheelchair, and mobility device rentals available?Scooter and wheelchair rentals for the Jacob Javits Center North will be available. Check back in October to learn more about availability, rates, and use. For additional questions, contact unBoxed-support@amazon.com.Is there an accessibility concierge?For accessibility services or questions that need to be addressed onsite during conference hours, such as questions about assistive listening or service animals, the accessibility concierge will be available to assist you. Check back in October for the accessibility concierge contact info. For questions leading up to the event, contact unBoxed-support@amazon.com.Is dispersed and designated accessible session seating available?Dispersed and designated accessible seating is available within each lecture-style content room. For interactive sessions such as lightning talks, or training workshops our in-room ambassadors in unBoxed apparel can assist with accessible seating requests; these rooms have flexible seating arrangements.Do you offer assistive listening?Assisted listening is available over WiFi in all session rooms via the Sennheiser MobileConnect app. To connect:
1) Download the MobileConnect app (iOS download link / Android download link)
2) Connect to the Javits WiFi network "ALS" with password "Listening"
3) Open the app once you are in your session room and scan the MobileConnect QR code to access the stream
 4) Use your own listening device (headphones, bluetooth hearing aid, etc) to enjoy your listening experienceDo you allow service animals?Service Animals (as defined by the ADA) are welcome at Javits. Owners take full responsibility for their animals. Please contact our support team or Javits Security & Safety Solutions department before arriving if you have any questions.
You can call Javits Security and Safety Solutions Department at (212) 216-2196 during operating hours or send an e-mail to Javits ADA Coordinator George F. du Pont at gdupont@javitscenter.com.Are reflection rooms available?A reflection room, or quiet room, is available at the event and can be used when needed during general conference hours. Check back in October for more details.Are parents’ rooms available?A parents’ room provides a private, secure space for nursing parents. A key is needed for access. Check back in October for more details. Are there all-gender restrooms onsite? All-gender restrooms are available at unBoxed. Will the unBoxed keynote be translated? Subtitles for the keynote livestream and on-demand content will be in English. Will closed captioning be provided for the keynotes and breakout sessions? Closed captioning (CC) will be provided for all sessions made available via livestream and video-on-demand replays. What if I have additional questions for feedback? Please email us at unboxed-support@amazon.com.